• Social Media
  • Web Design
  • Digital Display
  • Paid Social

A new road

We’ve helped push Barceló to the front of the consideration set for U.S. consumers seeking a premium, all-inclusive beach vacation resort.

With over 100 resorts worldwide, Barceló is a vacationer’s dream with resorts and activities for every type of traveller. And to make sure everyone knows it, we created a world-class digital and social campaign that drove engagement and seasonal bookings.

A key platform

What’s Your Vacation Personality? We built an interactive Facebook game designed to get users engaged and to help us personalize their travel experience. When users clicked over to a registration site, they were offered a vacation package based on their travel personality and demonstrated interests.

Results to brag about

Barceló Is Calling You. If there’s one thing we know it’s that the resort imagery is best served stunning. We created share-worthy imagery and posts that brought out the best of Barceló’s gorgeous Mexico and Dominican Republic resorts and framed that perfect vacation moment.

Book Now. We extended the campaign into paid display targeting and retargeting and we made sure that the conversion points paid it off. High fives. 5,000 campaign contest entrants and nearly $5 million in attributed direct bookings during the program period.

"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"

— Meg Leung, General Manager, MD Science/Swiss Navy Brands

"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."

— Danene Jaffe, Senior Vice President, YMCA South Florida

"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"

— Sharlene Brenkus, General Manager, Wyndham Cayman

"They’re a consistent, top-notch agency — they’re everything I hoped they would’ve been."

— Dr. Katelyn Stark, Marketing Specialist, iAnthus