Automotive
Services
Automotive marketing
Our Automotive marketing experience runs deep. Dodge. Chrysler. Jeep. Mercedes. Mini. We honed our skills as members of Detroit-based agencies handling national Tier 1 and dealer co-op campaigns, and expanded our knowledge to dealer marketing under the ARSENL banner.
Our digital focus fits perfectly with where Automotive has landed - online. Today’s Automotive customers are savvy, knowledgeable shoppers - able to price compare models, dealerships and offers to decide on a small subset of dealerships to visit before hitting the pavement. Getting into the consideration set means maintaining high visibility over a long purchase cycle. Getting a sale means delivering the right offer at the right time - and doing it efficiently.
We use the best of available digital ad tools across search, display and paid social to target users with information and offers on the specific vehicle they’re looking for. This means having the right ‘wiring’ between the ad platforms and actual dealer inventory, and managing bids, budgets and creative assets in retail Auto’s fast-changing promotional environment.
Our Automotive marketing experience spans paid search and shopping, paid social media, programmatic display and video, and other digital channels. We’re adept at regional planning, automotive dealership marketing, and lifestyle/promotional marketing such as the lead capture work we do on minitakesthestates.com.
Have an Automotive project? Talk to us.
"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"
— Meg Leung, General Manager, MD Science/Swiss Navy Brands
"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."
— Danene Jaffe, Senior Vice President, YMCA South Florida
"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"
— Sharlene Brenkus, General Manager, Wyndham Cayman
"They’re a consistent, top-notch agency — they’re everything I hoped they would’ve been."
— Dr. Katelyn Stark, Marketing Specialist, iAnthus
