

Automotive
Services
Automotive marketing
Our Automotive marketing experience runs deep. Dodge. Chrysler. Jeep. Mercedes. Mini. We honed our skills as members of Detroit-based agencies handling national Tier 1 and dealer co-op campaigns, and expanded our knowledge to dealer marketing under the ARSENL banner.
Our digital focus fits perfectly with where Automotive has landed - online. Today’s Automotive customers are savvy, knowledgeable shoppers - able to price compare models, dealerships and offers to decide on a small subset of dealerships to visit before hitting the pavement. Getting into the consideration set means maintaining high visibility over a long purchase cycle. Getting a sale means delivering the right offer at the right time - and doing it efficiently.
We use the best of available digital ad tools across search, display and paid social to target users with information and offers on the specific vehicle they’re looking for. This means having the right ‘wiring’ between the ad platforms and actual dealer inventory, and managing bids, budgets and creative assets in retail Auto’s fast-changing promotional environment.
Our Automotive marketing experience spans paid search and shopping, paid social media, programmatic display and video, and other digital channels. We’re adept at regional planning, automotive dealership marketing, and lifestyle/promotional marketing such as the lead capture work we do on minitakesthestates.com.
Have an Automotive project? Talk to us.

