RV core audience
Yesterday’s RV core audience: retirees and motorhomes. Today’s: young families and towables. As the market shifts, we drive the manufacturer to consumer connection - online.
Our experience runs broad - RVIA, the association that manages marketing for the entire industry. As a manufacturer’s association, RVIA holds supersized RV shows and retail events to bring producers, dealers and consumers together. Digital marketing for RVIA events means knowing the manufacturers, aligning with consumers’ interests, and leveraging paid and organic social media, programmatic display advertising, and paid search to grow the gate and push consumers towards RV shopping experiences.
For RVIA’s largest event, the California RV Show, we leveraged RV affinity across social media and search to reach RV lifestyle fans and new buyers in new geographic markets. The result? We busted the gate, driving a record 42,000 visitors over 10 days and 9.6% increase in show traffic.
Even in the COVID + post-COVID era of rampant RV sales, positioning your RV brand for long-term market share growth means a focus on reaching consumers with relevant messaging based on lifestage and product interest type. ARSENL can help provide the digital strategy and audience targeting tools to help you drive engagement, gather prospects and support your dealers. At the dealership level, ARSENL brings an arsenal of tools - creative, local/regional media planning, digital advertising and SEO.
Have an RV marketing project? Reach out.
RV Workfor RVIA Go
"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"— Meg Leung, General Manager, MD Science/Swiss Navy Brands
"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."— Danene Jaffe, Senior Vice President, YMCA South Florida
"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"— Sharlene Brenkus, General Manager, Wyndham Cayman
"They’re a consistent, top-notch agency — they’re everything I hoped they would’ve been."— Dr. Katelyn Stark, Marketing Specialist, iAnthus