Digital Advertising

  • Google Paid Search (PPC) and Google Shopping

  • Paid Social Advertising

  • Programmatic Advertising

Online Advertising Is Our Sweet Spot

Digital media marketing is no longer an optional part of the marketing mix. It is the marketing mix. Search advertising, display, video, retargeting, programmatic, OTT and more are the gateways to reaching your business objectives. You need a team of specialists to create the path to measurable results. It comes down to strategy, followed by execution, driven by optimization.

ARSENL is a collective of digital pioneers focused on performance digital marketing techniques. Our charge is to assess your business, your brand, your competition, your budget and your goals to create the online advertising schematic that lifts your expectation of what success looks like - always with a keen focus on your KPIs - Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), ROI, etc.

We’re a team of certified Facebook, Google AdWords and programmatic pros. We employ a disciplined approach beginning with media planning and a compliance review, which then morphs into campaign optimization and performance analysis using real time data dashboards. Our areas of extensive experience lie in a variety of industries including Automotive, Hospitality, Retail, Education, Financial Services and Healthcare. Our services include:

Google Paid Search (PPC) and Google Shopping:

Google Ads campaign design spanning Pay Per Click, Google Shopping, Smart Shopping and Search remarketing campaigns. We typically develop a keyword strategy, write ad copy, connect ecommerce stores to Google Merchant Center for Shopping campaigns, set up campaign tracking, and manually optimize bids and budgets.

Paid Social Advertising:

Facebook, Instagram, Twitter, Snapchat, TikTok, Pinterest, LinkedIn social ad platforms. We typically develop 1st and 3rd party data targeting strategies, create image and video ad campaigns, set up digital tracking and remarketing schemes, and manually optimize bids and budgets to reach performance goals. We have extensive experience managing campaigns for local to national/multi-location organizations that needs organized, efficient and impactful campaigns at scale.

Programmatic Advertising:

Connected TV (CTV), digital audio, display, video, and digital out of home - we employ these channels to reach interest-based audiences where they are. We use your own first party data as well as 3rd party data to pinpoint high-opportunity audiences. For a healthcare brand focused on pain management solutions, that meant identifying arthritis sufferers who had visited a medical facility in the previous 30 days. For a blood donation organization, it meant identifying an audience interested in charitable giving for healthcare causes, and who had visited a blood donation center in the previous year. We’re adept at media planning for programmatic from the top to the bottom of the purchase funnel, and can work with you to design and deliver effective campaigns locally, nationally, for ecommerce and/or for store traffic.

Have a digital media project? Contact us for a confidential discussion.

See our work for the

YMCA Go

"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"

— Meg Leung, General Manager, MD Science/Swiss Navy Brands

"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."

— Danene Jaffe, Senior Vice President, YMCA South Florida

"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"

— Sharlene Brenkus, General Manager, Wyndham Cayman
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