- Marketing Strategy
- Display Ads
- Web Design
New locations. New members.
As the YMCA of South Florida’s digital partner, we’re proud to help one of the region’s premiere community organizations attract new gym members to its ten Miami and Fort Lauderdale locations.
Targeting by life stage and lifestyle.
The YMCA is rooted in sports, health and wellness and offers myriads of opportunities for South Florida families to get fit and have fun. We work closely with the organization to develop and manage digital lead generation campaigns that reach families, teens, new parents and seniors and engage in-market intenders for gym memberships, group exercise classes, swimming lessons, pre-school and aftercare programs and more.
The results? Awesome. Year-over-year, we’ve helped the Y significantly increase lead volume and reduce cost-per-lead, and our paid digital campaigns have contributed to strong revenue performance.
A worthy cause.
And the best part? We love the Y! Many of our team members are Y members and we enjoy the opportunity to support one of South Florida’s most impactful community organizations.
"In March, I called Carl on a Saturday and told him that we needed a website up for a new brand in ten days. They delivered and we won a multi million dollar grocery contract because of it. They are our absolute go-to digital partners and I can’t say enough about how much we value the partnership"— Meg Leung, General Manager, MD Science/Swiss Navy Brands
"The ARSENL team has been a great partner to us for the past four years. They show true passion for the YMCA brand and are always available no matter when we call or what we need. Our best membership campaign results have come with ARSENL as a key digital advertising partner."— Danene Jaffe, Senior Vice President, YMCA South Florida
"I’m thrilled with ARSENL’s work on Cayman Visitor and on our Wyndham property. We’re well-positioned to capitalize on the rebound in tourism traffic as the Caribbean reopens post-COVID. We love collaborating with the team and find their insights and ideas invaluable"— Sharlene Brenkus, General Manager, Wyndham Cayman
"They’re a consistent, top-notch agency — they’re everything I hoped they would’ve been."— Dr. Katelyn Stark, Marketing Specialist, iAnthus