Typical Web Solutions Didn't Fit
Sometimes, the hardest part of a digital marketing project is honing in on the true objective.
ARSENL has had a long association with Thompson Resorts in Grand Cayman. We’ve marketed their flagship resort property wyndhamcayman.com for several years and most recently helped push a Cayman post-COVID reopening through the creation and promotion of reopencayman.com.
In 2019, the company asked us to create a new brand and ecommerce site that would help:
- Improve the experience of post-arrival resort and condo guests seeking curated tour excursions
- Serve as a vehicle for attracting new potential guests to Thompson properties and the company’s real estate brokerage arm
- Promote businesses on the West End of Grand Cayman - sometimes left off itineraries focused on the ever-popular Georgetown.
We Made Our Own
In our review of competitive offerings, we found that tourism sites typically follow a pattern:
- The country’s tourism office publishes a destination site which does everything except offer online bookings
- Private tour operators offer their own tours and excursions and some enable online booking
- Private tour operators offer their own tours and excursions and some enable online booking
None of those seemed like good models for our objectives.
So we made our own. Caymanvisitor.com. A combination destination marketing site and tour marketplace for the Cayman Islands. On Cayman Visitor, users can learn everything they need to know about visiting the Caymans, from how to get there, what to bring, where to stay, and especially what to do.
To execute it, we selected a name, designed a logo, created branding and brand guidelines, built a website, added tour booking functionality, and gathered tour listings. The result is a comprehensive, SEO-driven site, ready for the post-COVID upswing.
Take a look. Book a tour. Stay at Wyndham Cayman! You. Are. Welcome.