/BARCELÓ

A New Road

A New Road

We’ve helped push Barceló to the front of the consideration set for U.S. consumers seeking a premium, all-inclusive beach vacation resort.

With over 100 resorts worldwide,  Barceló is a vacationer’s dream with resorts and activities for every type of traveller. And to make sure everyone knows it, we created a world-class digital and social campaign that drove engagement and seasonal bookings.

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A Key Platform

What’s Your Vacation Personality? We built an interactive Facebook game designed to get users engaged and to help us personalize their travel experience. When users clicked over to a registration site, they were offered a vacation package based on their travel personality and demonstrated interests.

A Key Platform
Two Languages Two Languages

Results To Brag About

Barceló Is Calling You. If there’s one thing we know it’s that the resort imagery is best served stunning. We created share-worthy imagery and posts that brought out the best of  Barceló’s gorgeous Mexico and Dominican Republic resorts and framed that perfect vacation moment.

Results To Brag About

Book Now. We extended the campaign into paid display targeting and retargeting and we made sure that the conversion points paid it off.
High fives. 5,000 campaign contest entrants and nearly $5 million in attributed direct bookings during the program period.

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