As an agency with roots in South Florida, Hispanic marketing comes naturally to us. So when Univision called, we answered. We helped make Rise Up As One a 2016 hit event with a strong on-site digital footprint including a giant social media wall, custom mobile charging stations, cool brand elements, and an awesome social engagement team. The result? Over 30k social mentions on the event weekend and one super feliz sponsor.
With an onsite engagement team, we helped generate social media content that took Sprint’s title sponsorship into Twitter, Instagram and Facebook. We added to the event excitement with a real-time social content giant LED wall. And we weaved in celebrity content to take advantage of actor Paul “Can You Hear Me Now” Marcarelli’s switch to Sprint.
With an event held at the U.S - Mexican border, by Univision, Spanish was a must. We created everything in two languages, from onsite signage to online social and brought a team to engage with guests in the language of their choice.30K Total Mentions
Rise Up As One was highly successful, generating over 30k social mentions and powering up Sprint’s message at the event and online.