A Stand Out Brand
The tradeshow and corporate events industry is on a roll. But it’s often difficult for technology companies to own a position in it with so many providers offering overlapping services. Our job? Clarify the product offering. Modernize the brand. Create a website that speaks to etech’s creative and technology prowess and which set the stage for inbound marketing and lead generation.
A Stand Out B2B Brand
In etech’s case, it’s all about display. Digital signage. Wayfinding. Presentation walls. Main stage AV. We helped the company focus in on that with a relevant, descriptive logo and tagline and a new product platform - ShowCommand - to describe etech’s managed event technology services. We turned all of that new branding into a gorgeous, custom, SEO-optimized, responsive website with rich images and video of etech’s technology and implementations. And, with lots of calls-to-action for users to convert to prospects.
Unique Branded Content
A major part of our work included professional video and photo shoots to capture original branded content for use on the website, explainer videos and etech’s other marketing assets - content that speaks of etech’s superhero clients and the support role that the firm plays.
To truly hero etech’s digital display products, we also shot custom product content and produced rendered CGI images for use in website video. The end result? A brand new etech, ready to for the next stage of growth.