In the coffee shops of Ecuador, it's common to see patrons drinking a fruit-infused hot beverage called an aromática. This traditional drink makes use of the abundant fresh fruits and herbs indigenous to the region and delivers a delicious, healthy tea experience. it's from the aromática that Sweet Monkey teas were born.
Our job was to give these tea fusions a trademark-able brand. And then name the product line variations, design packaging, create an ecommerce site, launch in social media and drive online sales.
After lots of hard work, Sweet Monkey is live. Customers love the experience and the results have been….sweet.
We built a fully responsive, custom-designed Shopify store featuring four product variations and full ecommerce capabilities. We added modules for custom shipping options, user reviews and product offers and links to an Amazon store. The result has been a fast, efficient shopping and checkout process that is just as good on mobile as it is on desktop.
Premium Food Photography
Food brands always have to look their best. We worked with a food stylist and food photographer to make Sweet Monkey Teas look delicious in every piece of digital content. That also meant creating unique content to explain a product that is not just a tea bag, and not just looseleaf, but a combination of both.
Strong Social Presence
Getting the word out has meant heavy use of organic and paid social media. We created a content calendar that integrates a strong focus on product features and health benefits, and of course Sweet Monkey Teas awesome flavors. We launched paid campaigns targeting tea lovers and health-conscious women in major U.S. markets. The results have exceeded all projections established for Year 1.